100% spine coverage
100% schema.org coverage
The 25 home-services coverage categories hellojade fills — every facet of your business described, cross-linked into one graph.
01Organization IdentityYour company as one clear brand/legal entity Google and AI agents recognize.Core · site-wide02Office / Location IdentityEvery physical branch on the map — address, hours, geo, and pin. The spine of the graph.Core · /locations/<city>03Service AreaEvery town, ZIP, and radius you serve — your service area, which usually reaches far beyond the address where your office sits.Core · @id node04Products & ServicesWhat you do and sell, with structured pricing and offers — so a search engine or an AI assistant can name the exact service a customer asked for.Core · /services/<slug>05People (E-E-A-T)Owner, technicians, and authors as real, credentialed trust signals — the E-E-A-T Google looks for: experience, expertise, authoritativeness, trust.Core · /team/<slug>, /about06Reviews & RatingsSocial proof surfaced as star ratings in search results, and as the sentiment an AI assistant quotes back when it recommends your business.Core · @id node07Website StructureThe whole site made navigable to Google — search box and breadcrumbs.Core · site-wide08Content PagesEditorial content that earns rankings — blog posts, articles, and the one-page FAQ.Core · /blog/<slug>, /faq, /guides/<slug>09Conversion / Actions“Request a quote / book now” wired up as structured actions bots can trigger.Core · @id node10Projects & PortfolioCompleted jobs and before/after galleries — the proof-of-work that converts.Extended · /projects/<slug>11Events & PromotionsSales, seasonal offers, home shows, and workshops marked up.Extended · /events/<slug>12Financing & PaymentsFinancing plans, quotes, and payment options for high-ticket jobs.Extended · @id node13Certifications, Licenses & Trust Badges“Licensed, bonded & insured” plus manufacturer certifications as verified badges.Extended · @id node14Media & DocumentsSpec sheets, warranties, brochures, audio, and video made machine-readable.Extended · @id assets referenced by pages15Booking & AvailabilityAppointments, reservations, and bookable hours modeled structurally.Extended · @id node16Q&A / Support ContentSupport depth beyond Content Pages: each real customer question marked up as its own indexable Q&A node with an accepted answer, plus step-by-step guides.Extended · /faq, /guides/<slug>17Careers & HiringJob listings turned into Google-eligible job postings — trades recruit constantly.Extended · /careers/<slug>18Partnerships, Suppliers & MembershipsBrand affiliations, supplier orgs, associations, and membership programs.Extended · @id node19Classification & Structured MetadataThe connective tissue — controlled vocab, categories, identifiers, language.Extended · @id glue nodes everywhere20Policies, Legal & TermsPrivacy, terms, warranty, and correction pages — legal surface and trust.Extended · /privacy, /terms, /warranty21Insurance, Warranties & Guarantees“Licensed, bonded & insured” plus product and labor warranties encoded.Extended · @id node22Communication & MessagingContact flows, quote conversations, and subscribe/register actions.Extended · @id node23Audience & PersonalizationWho each service and page is for — audience-targeted markup.Extended · @id node24Statistics, Analytics & ObservationsStructured facts and metrics — jobs completed, interaction counts, measured data.Extended · @id node25Sustainability, Energy & ComplianceEnergy efficiency, green claims, permits, and 24/7 emergency service status.Extended · @id node
25categories
9core
16extended
139spine types
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