Category 09 of 25 · Core category
Conversion / Actions
“Request a quote / book now” wired up as structured actions bots can trigger.
What is Conversion / Actions?
Conversion-and-action structured data marks the things a visitor can do — book, call, quote, or buy — as machine-readable actions. Expressed with schema.org Action types and potentialAction, it lets Google and AI assistants surface direct 'book now' or 'get a quote' paths, turning a plain listing into a next step.
- schema.org spine types
- Action, ReserveAction, OrderAction, EntryPoint
- Where it lives
- @id node (potentialAction on offer/service)
- On the site
- an @id node inside other pages
How hellojade fills it
On this very site, this category is filled by real nodes in hellojade's graph:
- ServiceWebsites & campaign landing pages
- QuoteActionGet a quote
In the client demo
And here's how it's filled for Overhead Achievers, our reference roofer build:
- ServiceRoof Installation
Ready when you are
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