Category 11 of 25 · Extended category
Events & Promotions
Sales, seasonal offers, home shows, and workshops marked up.
What is Events & Promotions?
Events-and-promotions structured data describes time-bound happenings — sales, webinars, and open houses — with dates, locations, and offers. Expressed with schema.org Event, SaleEvent, and BusinessEvent, it makes your promotions eligible for event rich results and lets AI assistants tell customers what is happening and when.
- schema.org spine types
- Event, SaleEvent, BusinessEvent
- Where it lives
- /events/<slug> (or fold into /offers)
- On the site
- its own crawlable page
How hellojade fills it
On this very site, this category is filled by real nodes in hellojade's graph:
- EventOnboarding cohort
In the client demo
And here's how it's filled for Overhead Achievers, our reference roofer build:
- SaleEventFall roof special
Ready when you are
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