A page can say "trusted local roofer since 1998" and communicate nothing to a search engine. The same sentence as structured data — founding date, service, area served, credential — is something a machine can act on. We write the second kind.
About
The online identity agent for home services.
Home-services companies live and die by being found — but the systems that decide whether they're found (Google, and now the AI agents people ask for a contractor) read a machine language most contractor websites never speak.
hellojade fixes that at the root. We model your whole business — company, offices, services, offers, reviews, licenses, service areas — as one connected, verified schema.org graph, then keep that identity consistent across every platform and tuned to catch demand the moment a storm creates it.
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What's live today
A validated schema.org generation engine (0 errors against schema.org's own validator), NAP-consistency drift detection across every platform that lists you, real review monitoring, per-state license compliance, live storm-intelligence mapping at maps.hellojade.ai, and lead-intake attribution into Salesforce and JobNimbus.
How we think about it
An identity, not a marketing campaign.
Most marketing spend buys attention. Almost none of it fixes whether the systems doing the recommending can describe your business at all — which is the part that compounds.
The machine reads facts, not adjectives
One graph, not a pile of pages
Facts scattered across a website, a Business Profile and forty directories read as forty weak signals. Connected into one graph, with every fact linked back to the same business, they read as one strong one.
Consistency is the whole game
A phone number that differs across listings quietly splits your trust. We sweep every platform that lists you and reconcile them, then keep watching, because drift is continuous and nobody notices it by hand.
Answer engines are the new front door
People increasingly ask an assistant who to hire instead of scrolling results. Those systems read structured facts. If yours are missing, you are not ranked badly — you are absent.
Who we build it for
Home services, specifically: roofing, HVAC, plumbing, electrical, remodeling, landscaping, restoration, and the trades around them. That focus is deliberate. A home-services business has a service area rather than a storefront, sells a considered purchase people make two or three times in their life, and lives or dies on being one of the names that comes up when someone finally searches. The structured-data problems that matter for a contractor are not the ones that matter for a shop or a SaaS company, and a tool built for everyone solves none of them well.
What we will tell you honestly
If your listings are already consistent and your profile is already verified, we will say so — those are the fixes that are free, and you should do them yourself before paying anyone. The guides exist for that reason and give away the method. What we sell is doing it continuously, across every platform, and keeping it correct while you run the business.
We also publish what we can back. The research page is sourced, the reviews are quoted verbatim from a Business Profile rather than rewritten, and where a claim would need a number we do not have, the page says nothing instead of guessing.
Founder
Built by someone who's lived it.
Brandon Miller spent 13+ years in home-services marketing — in-house, agency-side, and as a founder — before building hellojade to fix what he saw. Meet the founder →
Ready when you are
Book a time to see what we'd do for you.
Twenty minutes, no pitch deck. We'll pull up how you look to Google and to the AI assistants right now, and walk through what we would change first.
Rather look around first? Run the free audit or watch the demo.