Research

The state of local & AI search for home services

A living dashboard of the numbers behind getting found in 2026 — every figure sourced to its primary publisher. Because in AI search, cited data is what gets quoted.

Data

AI is reshaping how customers find you

45%
of consumers now use AI tools like ChatGPT for local-business recommendations — up from 6% a year earlier, making AI the #3 discovery channel behind Google and Facebook.
BrightLocal Local Consumer Review Survey · 2026
1.2%
of local business locations are actually recommended by ChatGPT (of 350,000+ analyzed) — the rest are effectively invisible to AI search.
SOCi Local Visibility Index · 2026
15.7%
of Google searches triggered an AI Overview by late 2025 (up from 6.5% in January), across 10M+ keywords analyzed.
Semrush AI Overviews Study · 2025
58.5%
of US Google searches end without a click to the open web — answered on the results page itself.
SparkToro + Datos · 2024
34%
of US adults have used ChatGPT — roughly double the share in 2023.
Pew Research Center · 2025
Data

Reviews and reputation decide the shortlist

68%
of consumers require at least a 4-star rating before they'll consider a local business.
BrightLocal Local Consumer Review Survey · 2026
74%
want to see reviews written within the last three months — recency, not just volume, drives trust.
BrightLocal Local Consumer Review Survey · 2026
Data

Structured data and your Google profile move the needle

82%
higher click-through rate on pages shown as rich results versus non-rich pages (Nestlé, in Google's own case studies).
Google Search Central
#1
ranking factor for the local pack is your primary Google Business Profile category — 8 of the top 10 local-pack factors come straight from the GBP.
Whitespark Local Search Ranking Factors · 2026
Data

Home-services buyers still pick up the phone

62%
of home-services customers call a business before deciding on a provider — the phone remains the primary conversion point.
Invoca (via ServiceTitan) · 2024
66%
of homeowners gather three or more quotes before choosing a roofing contractor.
Roofing Contractor Homeowner Survey · 2024
Our data

Data hellojade generates

Storm-triggered demand, measured — the kind of first-party dataset we build a business's targeting on.

49,242
homes reached per single storm event (≥1-inch hail), mapped from NOAA radar footprints joined to 127M US address points.
hellojade storm-intelligence platform · 2026

Figures are cited to their primary sources and dated; where a source's sample shifts year to year, we cite the specific survey year. Older benchmarks are labeled with their year. Last reviewed 2026.

Ready when you are

Turn the data into your advantage.

Run a free AI-visibility audit to see how your business scores on the signals above.

About your business
Pick a time (Central)
Where do we send the invite?

No card, no commitment. We'll confirm by email.

Rather look around first? Run my free audit or Join the live demo.

CallFree AI-visibility audit