Research

The state of local & AI search for home services

Name: Storm-triggered demand reach per event
Creator: hellojade

A living dashboard of the numbers behind getting found in 2026 — every figure sourced to its primary publisher. Because in AI search, cited data is what gets quoted.

Data

AI is reshaping how customers find you

45%

of consumers now use AI tools like ChatGPT for local-business recommendations — up from 6% a year earlier, making AI the #3 discovery channel behind Google and Facebook.

BrightLocal Local Consumer Review Survey · 2026

1.2%

of local business locations are actually recommended by ChatGPT (of 350,000+ analyzed) — the rest are effectively invisible to AI search.

SOCi Local Visibility Index · 2026

15.7%

of Google searches triggered an AI Overview by late 2025 (up from 6.5% in January), across 10M+ keywords analyzed.

Semrush AI Overviews Study · 2025

58.5%

of US Google searches end without a click to the open web — answered on the results page itself.

SparkToro + Datos · 2024

34%

of US adults have used ChatGPT — roughly double the share in 2023.

Pew Research Center · 2025

Data

Reviews and reputation decide the shortlist

68%

of consumers require at least a 4-star rating before they'll consider a local business.

BrightLocal Local Consumer Review Survey · 2026

74%

want to see reviews written within the last three months — recency, not just volume, drives trust.

BrightLocal Local Consumer Review Survey · 2026

Data

Structured data and your Google profile move the needle

82%

higher click-through rate on pages shown as rich results versus non-rich pages (Nestlé, in Google's own case studies).

Google Search Central

ranking factor for the local pack is your primary Google Business Profile category — 8 of the top 10 local-pack factors come straight from the GBP.

Whitespark Local Search Ranking Factors · 2026

Data

Home-services buyers still pick up the phone

62%

of home-services customers call a business before deciding on a provider — the phone remains the primary conversion point.

Invoca (via ServiceTitan) · 2024

66%

of homeowners gather three or more quotes before choosing a roofing contractor.

Roofing Contractor Homeowner Survey · 2024

Our data

Data hellojade generates

Storm-triggered demand, measured — the kind of first-party dataset we build a business's targeting on.

49,242

homes reached per single storm event (≥1-inch hail), mapped from NOAA radar footprints joined to 127M US address points.

hellojade storm-intelligence platform · 2026

Figures are cited to their primary sources and dated; where a source's sample shifts year to year, we cite the specific survey year. Older benchmarks are labeled with their year. Last reviewed 2026.

Ready when you are

Turn the data into your advantage.

Run a free AI-visibility audit to see how your business scores on the signals above.

Run my free audit Join the live demo