Compare
hellojade vs. doing it yourself vs. an agency
How managing your online identity with hellojade compares to the two usual alternatives — and how AI-search visibility differs from traditional SEO.
Approach
hellojade vs. DIY vs. hiring an agency
| hellojade | Do it yourself | Marketing agency | |
|---|---|---|---|
| Structured-data graph | One connected, validated schema.org graph, kept current | Hand-coded, usually partial and stale | Varies; often a plugin's defaults |
| Listings consistency (NAP) | Swept and reconciled across 49+ platforms | Manual, drifts over time | Periodic audits, extra fees |
| Review management | Monitored and requested automatically | Ad hoc | Add-on service |
| AI-search visibility | Built in — entity + schema tuned for AI assistants | Rare; not a DIY focus | Emerging; not standard |
| Websites & landing pages | Conversion sites on the same identity graph | DIY builder | Custom, longer timelines |
| Paid ads & lead intel | Storm- and territory-triggered, CRM-wired | Self-managed | Managed, % of spend |
| Time to live | Days | Weeks of your time | Weeks to months |
| Who does the work | The hellojade agent + team | You | Account managers |
| Cost model | One predictable subscription | Your time + tool costs | Retainer + ad-spend % |
Concept
AI-search visibility vs. traditional SEO
| AI-search visibility | Traditional SEO | |
|---|---|---|
| Primary goal | Be cited as the answer | Rank in the blue links |
| Main surface | AI Overviews, assistants, answer boxes | The ten organic results |
| Key signal | Entity clarity + structured data + E-E-A-T | Links + keywords + content |
| Winning content shape | Direct answers, tables, named stats | Keyword-optimized long-form |
| How it's measured | Citations, mentions, assisted conversions | Rankings and organic clicks |
| Machine-readability | Essential — schema is the input | Helpful but secondary |
They are not either/or — the same clean structure and clear answers win both. hellojade builds for both at once.
Ready when you are
See it on your own business.
Book a walkthrough and we'll show you where you show up today — and what a verified identity changes.