Search & Local Services Ads
Google Search and Local Services Ads (the Google Guaranteed calls at the top of results) managed for cost-per-lead, plus Bing — capturing homeowners actively searching for your trade right now.
Paid ads & integrations
Buy the right clicks — and wire them into your tools.
Google, Local Services, Meta, YouTube, Nextdoor, and Yelp advertising, aimed with storm- and territory-triggered lead intel, and connected to the CRM and tools you already run — so paid demand flows straight into your pipeline.
Interactive planner
Plan your paid-channel mix.
Pick the channels to run and a monthly budget, and watch a projected outcome — impressions, clicks, leads, and blended cost-per-lead — update live, split by channel. Flip on storm mode to see what a hail or wind event does to demand, then aim it at the exact storm-hit ZIPs on the territory map.
What it includes
The right channels, aimed at real demand, connected to your systems.
Paid reach is only worth it when it's targeted tightly and lands where your team can actually work it.
01
02
Social & video ads
Meta, YouTube, Nextdoor, and Yelp campaigns for awareness and retargeting — staying in front of the neighborhoods you serve between storms.
03
Storm & territory targeting
Aim spend where demand just spiked: hail, wind, and tornado footprints mapped to rooftops and joined to 127M address points, so a campaign hits the exact ZIPs and homes a storm created.
04
CRM & API integrations
Leads flow straight into BuilderPrime, JobNimbus, ServiceTitan, or Salesforce; connect Twilio, CompanyCam, and Zapier so ads, site, and follow-up all share one system of record.
The channels we run
Six paid channels, each doing one job.
Home-services demand doesn't live in one place — it's split between the homeowner searching right now, the one who'll search next week, and the neighborhood that just took a storm. We run the mix that catches all three.
01
Google Search
The homeowner typing “roof repair near me” is the highest-intent click there is. We manage keywords, negatives, and bids to a target cost-per-lead — capturing demand at the exact moment it exists.
02
Local Services Ads
The Google Guaranteed calls above the search results. You pay per lead, not per click — we handle the screening, the badge, and dispute the junk so you only pay for real homeowners.
03
Meta — FB & Instagram
Retarget the site visitors who didn't call and put seasonal or storm offers in front of the exact neighborhoods you serve. Cheap reach, warm audiences, built from your own CRM.
04
YouTube
Be the brand a homeowner already trusts before they ever search. Short pre-roll in your service area builds the name recognition that lifts the conversion rate of every other channel.
05
Nextdoor
The neighborhood app where one roof recommendation spreads house to house. We claim the business page and run neighborhood-targeted ads where local trust is highest.
06
Yelp
Homeowners on Yelp are ready to hire and comparing three contractors right now. A managed profile plus Yelp Ads puts you in that shortlist at the moment of decision.
0:30
Integrations
23 tools, wired into one system.
Paid demand is only worth it when it flows straight into the CRM your crew works, tracked end to end. hellojade connects the ad platforms, listings, field-service software, comms, and analytics below — so ads, site, follow-up, and revenue all share one source of truth. Every mark here is an original hellojade glyph.
Google AdsSearch & Performance Max, conversions + call trackingAd platforms
Google Local Services AdsGoogle Guaranteed leads, badge status & junk-lead disputesAd platforms
Meta (Facebook / Instagram)Campaigns, custom audiences & CRM retargetingAd platforms
YouTubeIn-market video reach across your service areaAd platforms
NextdoorNeighborhood-targeted ads + claimed business pageAd platforms
Yelp AdsSponsored placement in the ready-to-hire shortlistAd platforms
Microsoft / Bing AdsSearch ads for the homeowners Google missesAd platforms
Google Business ProfileNAP, hours, photos, posts & Q&A kept in syncListings & profiles
Bing PlacesClaimed listing & NAP consistencyListings & profiles
Apple Business ConnectPlace card, hours & photos on Apple MapsListings & profiles
YelpProfile, categories & review monitoringListings & profiles
BuilderPrimeLeads, pipeline stages & job outcomes both waysCRM & field service
JobNimbusNew leads pushed with source & campaign tagsCRM & field service
ServiceTitanBookings, jobs & revenue attribution syncedCRM & field service
AccuLynxRoofing leads & pipeline stages connectedCRM & field service
Housecall ProJobs, customers & schedule kept in syncCRM & field service
Twilio (SMS)Speed-to-lead texts & two-way SMS threadsCommunications
Email / ESPNurture & review-request sequences over emailCommunications
CallRailCall tracking & keyword-level attributionCommunications
Google Analytics 4Traffic, events & conversions by sourceAnalytics & tracking
Google Tag ManagerOne container for every tag & pixelAnalytics & tracking
Meta PixelConversions & audience signals back to MetaAnalytics & tracking
ZapierWire leads into any other tool you runAnalytics & tracking
Don't see your tool? If it has an API or a Zapier trigger, we can wire it in. Ask about a custom integration →
Why it matters
What it changes for your business.
Spend follows demand, and leads follow into the system your crew actually uses — otherwise you're paying for clicks that never become jobs.
Lower cost per job
Targeting the homes with real, immediate demand — instead of a whole metro — cuts wasted spend and drops your cost per booked job.
No leads fall through
A lead that lands in your CRM the instant it's created, tagged by campaign, is a lead your team actually works — not one stuck in an ad platform's dashboard.
One connected system
Ads, website, email / SMS, and CRM wired together means every dollar of spend is measured to booked revenue, not just impressions.
6paid channels managed
20+tools wired into one system
127Maddress points for storm targeting
1connected system of record
Questions
Questions about Paid ads & integrations
Which ad platforms do you run?
Google Search and Local Services Ads, Meta, YouTube, Nextdoor, and Yelp — chosen for how home-services customers actually search and scroll, and aimed with storm- and territory-triggered lead intelligence.
What is storm-triggered targeting?
We map hail, wind, and tornado footprints from NOAA radar down to individual rooftops and join them to 127M US address points — so you can target the exact homes a storm just created demand at, filtered by hail size, home value, and neighborhood.
Do you connect to my CRM and tools?
Yes. Campaigns wire into the CRM and tools you already run — BuilderPrime, JobNimbus, ServiceTitan, Twilio, Zapier — so leads and spend flow into one place instead of living in disconnected dashboards.
How do you measure ad results?
By spend-to-revenue, not vanity metrics. hellojade attributes spend to leads and revenue per channel, so you can see what's actually producing booked jobs and shift budget toward what works.
Related
Go deeper
See the lead-targeting intelligence and the identity it plugs into.
Ready when you are
See how findable you are — by Google and the agents.
Run a free AI-visibility audit and get a prioritized plan to be found, trusted, and booked — everywhere that matters.