People (E-E-A-T)
Owner, technicians, and authors as real, credentialed trust signals — the E-E-A-T Google looks for: experience, expertise, authoritativeness, trust.
What is People (E-E-A-T)?
People structured data identifies the real humans behind your business — owners, technicians, and authors — with their roles and credentials. Marked up with schema.org Person and OrganizationRole, it signals the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) that Google and AI assistants weigh when deciding whom to trust and cite.
- schema.org spine types
- Person, OrganizationRole
- Where it lives
- /team/<slug>, /about
- On the site
- its own crawlable page
How hellojade fills it
On this very site, this category is filled by real nodes in hellojade's graph:
- PersonBrandon Miller
In the client demo
And here's how it's filled for Overhead Achievers, our reference roofer build:
- PersonMarcus Hale
- PersonDana Ruiz
See how findable you are — by Google and the agents.
Run a free AI-visibility audit and get a prioritized plan to be found, trusted, and booked — everywhere that matters.