People (E-E-A-T)
Owner, technicians, and authors as real, credentialed trust signals — the E-E-A-T Google looks for: experience, expertise, authoritativeness, trust.
What is People (E-E-A-T)?
People structured data identifies the real humans behind your business — owners, technicians, and authors — with their roles and credentials. Marked up with schema.org Person and OrganizationRole, it signals the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) that Google and AI assistants weigh when deciding whom to trust and cite.
- schema.org spine types
- Person, OrganizationRole
- Where it lives
- /team/<slug>, /about
- On the site
- its own crawlable page
How hellojade fills it
On this very site, this category is filled by real nodes in hellojade's graph:
- PersonBrandon Miller
In the client demo
And here's how it's filled for Overhead Achievers, our reference roofer build:
- PersonMarcus Hale
- PersonDana Ruiz
Book a time to see what we'd do for you.
Twenty minutes, no pitch deck. We'll pull up how you look to Google and to the AI assistants right now, and walk through what we would change first.
Rather look around first? Run the free audit or watch the demo.