Everything a roofing company runs online, on one monthly subscription.

Roofing demand does not arrive evenly. It arrives in an afternoon, over a few ZIP codes, and it is spoken for within about a week. This add-on watches the weather for your territory every single morning, works out which of your past customers and prospects were actually under the hail, scrubs the list, and puts an approved campaign in front of them while the shingles are still on the lawn.

Storms stop being something you hear about from a neighbor three weeks later.

• Daily storm detection Every morning we pull NOAA Storm Prediction Center reports and MESH hail-size radar cells for your territory, and resolve them down to affected ZIP codes.
• Matched against your own database Affected ZIPs are matched against your CRM — past customers, old estimates, dead leads — so the campaign goes to people who already know your name.
• List hygiene before every send Dead domains, typos and previously bounced addresses are removed, and every bounce is imported to a permanent do-not-contact list so the same dead address is never tried twice.
• Internal briefing first Your team gets the storm briefing and the call sheet before anything goes to a homeowner — so you can work the phones on the same footprint.

Running ads on one platform is a job. Running them on eight, with the landing pages, the creative, the conversion tracking and the CRM hand-off all correct, is a department. This is that department, at a flat fee — and the fee does not move when your spend does, so we are never incentivized to spend more of your money.

One flat management fee instead of a percentage of spend, and one team accountable for the whole funnel.

• Eight platforms managed Google Search, YouTube, Google Local Services Ads, Facebook, Instagram, Nextdoor, Yelp and Microsoft Advertising — built, launched and managed daily.
• Up to $20,000/mo in managed spend Management covers combined monthly ad spend up to $20,000. Spend is paid by you directly to the platforms — it never passes through us and we take no percentage of it.
• Landing pages built per campaign Each offer gets its own page with the consent capture, rules copy and tracking already correct — not traffic pointed at your homepage.
• Creative and video cutdowns Per-placement cutdowns at 6s / 15s / 30s in 4:5 and 9:16, so a YouTube asset is not stretched onto Reels.

The gap between a lead and a signed contract is measuring, quoting and following up — and most roofing companies pay for that in three separate subscriptions plus a per-report fee. This is one system: type an address, get the roof, get the squares, quote from it, and watch the job move through the pipeline without re-keying anything.

No per-report measurement fees, and no CRM invoice on top of your marketing.

• Roof takeoff from an address Facets, pitch, squares and waste computed from property and imagery data — no truck roll and no per-report charge.
• Quote built from the measurement Your materials, your margins, your labor rates — the takeoff feeds the estimate directly instead of being retyped.
• CRM included, not extra Contacts, jobs, stages, tasks and notes, with the pipeline shaped for roofing rather than a generic sales tool.
• Leads land already attributed Every lead from the website, ads or a storm campaign arrives in the pipeline with its source attached.

A roofing company's most expensive lead is the one that called during a tear-off and got voicemail. This add-on puts a tracked number on every channel so you can see what actually produces calls, records and transcribes them, and — the part that pays for it — texts back every missed call within seconds so the homeowner does not simply dial the next company.

Missed calls become conversations instead of lost jobs.

• Tracked numbers per channel A separate number for the website, each ad platform, the truck wrap and the yard sign — so ‘where do our calls come from’ stops being a guess.
• Automatic missed-call text-back Any unanswered call gets an immediate SMS from your number offering to book — the single highest-return automation in home services.
• Recording and transcription Calls recorded and transcribed, searchable by number, campaign and date — useful for coaching and unanswerable in a dispute.
• Calls attributed in reporting Calls appear alongside form leads in the monthly report and against ad spend, so cost per lead includes the phone.

For local roofing, the Business Profile is the storefront and the review count is the price tag. Most companies check it twice a year. This add-on treats it as a managed asset: reviews requested from finished jobs, every review answered, the profile kept accurate across service areas and categories, and your pages actually checked against what Google has indexed rather than what you hope it has.

A profile that keeps earning while you are on a roof.

• Review requests from completed jobs Automatic, well-timed review requests to customers whose work is actually finished — the only requests that convert.
• Every review answered Replies drafted for every review, good and bad, in your voice, and sent on your approval. Unanswered one-stars cost more than the job did.
• Profile kept accurate Categories, service areas, hours, services and attributes monitored for drift — including the edits Google applies without telling you.
• Photo and post cadence Regular project photos and profile posts published from the work you are already doing.

Every roofing company is sitting on thousands of old estimates that never closed and customers whose roofs are now ten years older. Mailing them is the cheapest revenue in the business and the fastest way to destroy your domain reputation if it is done badly. This add-on does the follow-up and the deliverability engineering together, because doing one without the other is how a company ends up in spam permanently.

Your database becomes a channel instead of a graveyard.

• Automated lead nurture Sequences for new leads, unsold estimates and post-job follow-up, over email and SMS, keyed to what the job actually did.
• Database reactivation campaigns Old estimates and past customers segmented by age, job type and area, then worked in cohorts rather than blasted at once.
• Deliverability engineered, not hoped SPF, DKIM and DMARC configured to p=reject, MTA-STS published, and reputation monitored — so your mail lands in the inbox.
• List hygiene before every send Dead domains, provider typos and role addresses removed pre-send; every bounce and unsubscribe imported to a permanent suppression list.

Permit records are public, and almost nobody in roofing uses them. Every roofing permit filed in your territory is a signed job, an address, a contractor and a date — which tells you where work is happening, who is winning it, and which streets already have a crew on them. This add-on turns that into a map your canvassers and estimators work from.

Canvassing routes chosen from evidence instead of from a windshield.

• Permit feed for your territory Roofing and re-roof permits collected for the jurisdictions you sell into, with address, contractor, valuation and date.
• Competitor share by area Who is pulling how many permits, where, and how that is changing month over month.
• Canvassing maps and routes Streets and neighborhoods ranked by permit density, roof age and storm history, exported for the door teams.
• Property and parcel data Parcel, structure and ownership detail behind every pin, so a lead is qualified before anyone knocks.