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Your dealers sell your products. We make sure the homeowner finds them.
A network program for manufacturers of interior and exterior building products: rank in every market your dealers serve, route the lead to the right one, and prove what it produced — with your catalog quotable from a street address.
You build the product. Somebody else gets found for it.
The homeowner never searches for your brand. They search for a new roof, replacement windows, siding that will not fade — in their town, this week — and the installer who shows up decides what goes on the house. Your marketing creates that demand. Your dealer locator, your co-op dollars and your certified-contractor program are the only things standing between it and a competitor's product, and none of them can tell you what happened next.
01
They search the job, not the brand
A homeowner types a city, a ZIP and a problem. Whoever ranks for that — a dealer, a competitor's dealer, a lead-gen site — decides which product gets specified.
02
The locator is where the lead leaks
Your dealer locator lists twelve names and hands the visitor a phone number. The moment they leave your site, the lead belongs to nobody, and most locators cannot capture one at all.
03
Co-op dollars go out. Nothing measurable comes back
Certification tiers, welcome funds and co-op reimbursements are real money, paid on receipts. Not one of them reports a booked job, a market won, or a dealer who never spent it.
04
AI answers now pick the product
Assistants and AI Overviews answer the question before a click happens, and they cite whoever has clean, structured product and dealer data. A catalog that lives in PDFs is not in the running.
The program
One complete system for a dealer network — from the homeowner's first search to the installed product.
AI at the core, demand created where your dealers are, every lead routed to the right one, your catalog quotable from an address, the network grown and governed, every dealer built to be found, and all of it measured. You choose the order; it is one system.
AI
Custom AI software built around your data — not a chatbot bolted on.
Custom fine-tuned open-source models trained on your catalog, spec sheets, install guides, warranty terms and training material — the model is yours, running on our infrastructure, not rented per token.
Tools the model can actually call: catalog lookup, dealer locator, quoting, takeoff, inventory, ticketing. An agent is a model plus a workflow plus tools.
A live database connection, so the agent answers from current data rather than a stale document dump.
Chat deployed inside the manufacturer portal, so a dealer or a customer can traverse every resource and get an answer instead of filing a ticket.
Booking agents that work the phone, SMS and email — answer, qualify, and put the appointment on the right dealer's calendar.
Build, deploy and distribute agents across the network: per brand, per product line, per dealer, or embedded in a dealer's own site.
Modeled as: Products · Media & documents · Certifications
A dealer asks a question; an agent answers it and books the visit. The model is trained on your catalog, spec sheets, install guides and warranty terms, and it can call real tools — catalog lookup, the dealer locator, quoting and takeoff, the CRM — so the answer comes from current data. Then it puts the appointment on the right dealer's calendar. The question, the tools and the calendar shown are illustrative.
Demand
Own the local market in every place a dealer can actually serve.
Hyperlocal pages at market, city and ZIP level — published on a subdomain of your own domain, or as a full rebuild of the site you have.
Pages tied to real dealer coverage, so you rank where somebody can actually take the job.
Targeting from a property data engine that resolves state, county, ZIP, place, block group, neighborhood and the individual building footprint.
Storm and weather response for exterior restoration: a hail or wind footprint becomes a ranked list of ZIPs with rooftop counts, in hours.
Paid campaigns on Google and Meta, with the channel mix scoped to the markets that matter.
Built for AI answers as well as blue links — being named by an assistant, not only ranked by a crawler.
Modeled as: Service area · Statistics
Operate the same market at every scale it is bought at. Scrub the ladder from state to a single building, or drag the map and zoom it with the mouse, two fingers, or the arrow and plus/minus keys. Tap a building outline and the tool reports its plan area, computed from the outline's own vertices — a computed figure, not a survey or a county record. U.S. Census ZCTA and county boundaries, a built-up-land layer derived from real building footprints, and the real outlines of the buildings on one block in Naperville, Illinois, all read from one file this site already ships. Nothing is requested from anywhere else.
Distribution
The lead reaches the right dealer, fast — and you can prove it did.
ZIP-to-dealer routing rules, with territory overlap resolved by the priority you set.
Form fills delivered by email the moment they land, and into any CRM your dealers run.
Tracked phone numbers per market and per campaign, on a voice network we own rather than rent.
Lead scoring and de-duplication, so a dealer works the real ones first.
Speed-to-lead reporting per dealer — who answers, how fast, and who is letting demand rot.
Coverage-gap analysis: the markets where the demand exists and no dealer does.
Modeled as: Partnerships · Service area
Type any U.S. ZIP and see which dealer the lead reaches. The ZIP resolves to its U.S. Census ZCTA boundary, the dealer territories that cover it are drawn, and where two overlap a priority rule decides — not proximity, and not whoever answers first. One lead reaches one dealer. The boundaries are real Census geometry; the dealer network and the priority order are illustrative — routing by ZIP is built per client, and no real dealer is named here.
Catalog
Your products, everywhere they should be, and quotable from an address.
One database of your full product catalog — specs, documents, media and the relationships between them.
Product content syndicated onto your site and your dealers' sites, so it is never a year out of date in the field.
Structured product data built for Google and for AI agents — the catalog is the visibility asset, not a PDF.
Real-time quoting embedded natively in the page: exact quantities from a real measurement, priced where a price exists.
Measurement and takeoff from a street address anywhere in the country — facets, pitch, ridge, hip, valley, eave and rake — feeding a component-level bill of materials.
Agent-readable endpoints, so an AI assistant can query the catalog directly instead of guessing.
Modeled as: Products · Media & documents · Warranties
507 S Main St, Naperville, Illinois 60540 — measured from USGS 3DEP LiDAR (IL_MidNorth_4_D22), confidence high.
7.1:12 pitch · 3 facets · 1,891 ft² plan · 2,195 ft² roof (21.9 squares) · eave 96 lf, ridge 36 lf, rake 52 lf, hip 11 lf, valley 2 lf · 2524.1 ft² billable at a 15% waste factor.
Expressed for As returned: 3 bundles per square; cap at 20 lf per bundle; starter at 100 lf per bundle.
drip edge 15 pieces · 148 eave rake lf at 10 per piece · unpriced
field 76 bundles · 2524.1 roof area ft2 at 33.3 per bundle · unpriced
hip cap 1 bundle · 11 hip lf at 20 per bundle · unpriced
ice water 2 rolls · 98 ice water lf at 66.7 per roll · unpriced
nails 2 boxes · 2524.1 roof area ft2 at 22 per box · unpriced
ridge cap 2 bundles · 36 ridge lf at 20 per bundle · unpriced
starter 2 bundles · 148 eave rake lf at 100 per bundle · unpriced
underlayment 3 rolls · 2524.1 roof area ft2 at 1,000 per roll · unpriced
valley metal 1 piece · 2 valley lf at 10 per piece · unpriced
No material total — 0 of 9 lines priced. Quantities are complete; a price needs a price book entry per component, and a total assembled from the entries that happen to exist would read as a bid while being short by an unknown amount. Ice-and-water rule for this climate: eaves + valleys (snow normal 36 in >= 20 in threshold).
Network
Grow the dealer network — and govern the one you have.
Recruit dealers into white-space markets, targeted from the same property and permit data that aims the campaigns.
A manufacturer portal where dealers reach resources, media, documents and price files in one place.
Platform tools exposed to your dealers inside that portal, not bolted on beside it.
Training and certification, with dealer tiers modeled as real credentials rather than a badge image.
Brand compliance across dealer sites — where your logo, your claims and your pricing are being misused.
Co-op and MDF program management: brand-safe local ad templates, spend tracking, and reporting back to you.
Modeled as: Partnerships · Certifications · Media & documents
The markets a dealer serves, and the white space between them. Gaps are found from the same property and permit data that aims the campaigns, recruits fill them, and every dealer reaches resources, media, documents and price files through one portal. Certification tiers are modeled as real credentials, not badge images. The grid of markets and the dealer counts shown are illustrative.
Dealer sites
Every dealer built to be found by search, and usable by agents.
New websites for home-improvement professionals, built for search, for AI answers, and for agent interaction.
A verified, connected identity graph for you and for every dealer — one coherent business per site, not a pile of pages.
Reviews and reputation worked across the network, so the network's stars compound instead of scattering.
Per-campaign landing pages per dealer, standing up in days rather than quarters.
An audit of every dealer site you already have, scored against the same structure.
Modeled as: Identity · Reviews · Certifications
One dealer site, read as one connected business. Address, phone, hours, service area, certification and reviews resolve to a single verified identity, linked to the manufacturer that authorizes the dealer, so search engines and AI assistants meet one coherent business rather than a pile of pages. Every dealer site you already have is scored against that same structure. The dealer, rating and score shown are illustrative.
Proof
First touch to booked job, measured end to end — including the dealer half.
Visitor tracking that survives the handoff from your site to the dealer's.
Server-side measurement with consent handled properly, not a tag pile in the page.
Attribution that names the market, the campaign and the channel a lead actually came from.
Manufacturer-level reporting, and a scorecard per dealer.
A measurement lake per account, so a question about last quarter is a query and not a project.
Modeled as: Statistics · Reviews
One lead, first touch to booked job. A search ad in one market, your site, a form fill with consent handled, the handoff to a dealer, and the booked job — with the channel, campaign and market attached the whole way, including the dealer half. That is what a scorecard per dealer is built from: who answers, how fast, and who lets demand rot. The lead, the market and the dealers shown are illustrative.
What is behind it
A property engine, a product graph, and sites that already ship.
These are counted, not estimated.
182.4Mbuilding footprints in the property engine
171.6Maddress points
11,003storm swaths tracked, 2,251 of them hail
2,439products modeled across 14 manufacturers
9full websites rebuilt and shipped
Run it on a real map
Every campaign starts with who is under it.
This is the planning surface behind the campaign tools, live: the country at state level, drilling down to counties, cities, ZIP codes and block groups, shaded by real household data, with the last seven days of hail, wind and rain on top. Pick areas, and it counts the rooftops and households a campaign would reach.
Loading the map…
The map draws from one national dataset: 56 states and territories and 3235 counties with their households, incomes and housing stock, and — for 9 demonstration metros — 594 cities, 986 ZIP codes and 17,504 block groups at street-level detail, with 8,428,821 rooftops counted from address points in those ZIPs alone.
On top of it: the last seven days of measured weather — 76 storm swaths (26 hail, 24 wind, 26 rain) from 2026-08-21 through 2026-08-27 — so a campaign can target the roofs a storm actually crossed.
The demonstration metros: Chicago west suburbs · Denver · Dallas–Fort Worth · Atlanta · Phoenix · Minneapolis–St. Paul · Tampa Bay · Oklahoma City · Kansas City.
Starts at $10,000 a month. The rest depends on what you select.
Every service on this page is available. What a program costs depends on which of them you select and the size of the network they run across — dealers, markets, catalog. We scope it with you before anyone signs anything.
01
Starts at $10,000 a month
That is the entry point for a network program. Selecting more of the system, or a larger network, moves it up from there.
02
Priced by what you select
Demand, distribution, catalog, network, dealer sites, proof, AI — each one you turn on is scoped against your dealers and markets.
03
Custom AI software is scoped as its own work
Fine-tuned models, agents, portals and private tooling are quoted separately, on top of the program.
04
One program fee
No percentage of ad spend.
Questions
Questions manufacturers ask
Do you replace our website, or work alongside it?
Either. The common start is hyperlocal pages published on a subdomain of your own domain, which leaves your main site alone. A full rebuild is the other path, and we have shipped nine of them.
Can you route a lead to the right dealer?
Yes — by ZIP, with territory overlap resolved by the priority you set, delivered by email and into any CRM your dealers run. Routing rules are built to your network, so they are part of the scope rather than something you switch on.
Do you need our pricing?
No. Quoting works from real measurements and returns exact quantities with or without price. Where you can give us dealer pricing, the quote carries a number; where you cannot, it carries the takeoff and no invented total.
What CRM do you work with?
Any of them. Lead delivery is built against whatever your dealers already run.
How long before anything is live?
Sites and landing pages ship in days. Hyperlocal coverage across a network is a program, and we scope it in phases so the first markets are producing while the rest are still being built.
Do you work with our competitors?
We scope exclusivity by category and territory as part of the agreement. Ask about it in the first conversation rather than the fifth.
Tell us about your network
Let's see what your network is leaving on the table.
Four short steps. We come back with what we would build, in what order, and what it costs — not a generic deck.