How to run a DIY online-visibility audit for your contracting business
Before you can fix your online visibility, you need to know where you stand. Run this free 5-step audit in about 15 minutes.
The short version
- A useful visibility audit takes about fifteen minutes and needs nothing but a browser.
- Check five things: your own business name in search, your trade plus "near me" from inside your service area, your five biggest directory listings, your website's structured data, and whether an AI assistant names you when asked for a contractor in your city.
- Every mismatch you find between listings is a trust signal being split between two versions of your business.
You can't improve what you haven't measured. This quick self-audit shows you exactly where your home-services business is winning and where it's leaking visibility — no tools required beyond a browser.
The steps
Search your exact business name
Look for your Google Business Profile panel on the right. Is it there, claimed, and complete — correct hours, phone, website, photos? Gaps here cost you the most, because this is what customers and AI see first.
Search your trade plus 'near me' from your service area
Search '[your trade] near me' (e.g. 'roofer near me') from an address you serve. Do you appear in the map pack of three? If not, note which competitors do — that's your benchmark.
Check your top five directory listings
Open your listings on Google, Bing, Apple Maps, Yelp, and Facebook. Compare the name, address, and phone on each against your website. Every mismatch is a trust signal you're splitting.
Test your website's structured data
Paste your homepage into Google's Rich Results Test and the schema.org validator. If there's no structured data — or it has errors — search engines and AI are guessing about your business.
Ask an AI assistant to recommend a contractor in your city
Ask ChatGPT or Google's AI 'who's a good [trade] in [your city]?' If you're not named, you have an AI-visibility gap — the exact problem structured data and consistent listings are built to close.