The schema.org graph that lets Google and AI parse your services, areas, reviews, and credentials.
Free AI-visibility audit
See how findable you are — by Google and by AI.
Give us your website and we crawl it live — every page's structured data checked against the schema.org vocabulary, entity references resolved across pages, and coverage measured against the 25-category model, with the evidence for every finding. The full audit adds the half no crawler sees: your Google profile, listings, and reviews.
What we check
Five signals that decide if you get found.
Three are measured across your whole site the moment you ask — structured data, AI-agent readiness, page fundamentals — page by page, with every finding tied to the page it was found on. The other two need a human: the full audit inspects your Google Business Profile, listings, and reviews by hand.
Structured data
Google Business Profile
Completeness and accuracy of the profile that wins the local map pack.
Listings consistency
Whether your name, address, and phone match across every directory that lists you.
Reviews & reputation
Rating, velocity, and response rate — the trust signals buyers and algorithms weigh.
AI-assistant readiness
What ChatGPT, Gemini, and others actually say when someone asks for a contractor like you.
What each signal means
Why these five, and what a good score looks like.
Every one of them is something a search engine or an assistant can check about you automatically — which is exactly why they decide whether you get recommended.
Structured data
A page can call you a "trusted local roofer" and communicate nothing machine-readable. Structured data states the same facts in a form software can act on: what you sell, where you work, what you are licensed for, what people rated you. Good looks like one connected graph where every fact links back to the same business — not forty loose fragments. Missing it does not rank you badly; it makes you unreadable.
Google Business Profile
The profile is what feeds the local map pack, and completeness is the lever most contractors leave alone. Categories, services, service area, hours, photos, and a verified status all count. A profile that is verified but half-filled loses to a less established competitor who filled theirs in. This is also the fix that costs nothing but an afternoon.
Listings consistency
Your name, address and phone are repeated across dozens of directories, and they drift — an old suite number, a tracking number from a campaign that ended, a legal name on one and a trading name on another. Each disagreement splits the trust signal quietly. Nobody notices because no single listing looks wrong; the damage is only visible in aggregate.
Reviews & reputation
Rating matters less than most people assume; velocity and response rate matter more. A steady trickle of recent reviews with replies reads as an operating business. Forty reviews from three years ago reads as one that stopped. Assistants quote review sentiment back when they recommend, so this is now content, not just a badge.
AI-assistant readiness
The newest signal and the least measured. When someone asks ChatGPT or Gemini for a contractor in your city, something gets named. That answer is assembled from structured facts and third-party corroboration, not from your homepage copy. Most home-services businesses have never checked what the assistants say about them — the audit asks.
What happens after the score
The crawl gives you three numbers, and the split matters. Validity asks whether the markup that is there is correct. Coverage asks how much of the 139-type model your site publishes at all. Overall is the geometric mean of the two, which is the honest way to combine them — a site can be almost perfectly valid about a quarter of the model, and averaging those two arithmetically reports that as a comfortable pass. Alongside them is systemic: how many distinct kinds of error there are, rather than how many times they occur, because one template bug on forty pages is one fix.
Then the full audit inspects your live profiles and listings by hand and comes back with a prioritized list — what to fix first, what can wait, and what is already fine.
Plenty of that list is work you can do yourself, and we say so. The guides give away the method: the 20-minute NAP audit catches most listing drift, and the video-verification walkthrough covers the step that blocks the most profiles. If the audit says your listings are clean and your profile is verified, that is the answer — not an upsell.
What it is not
It crawls your site, but it is not a technical-SEO crawl: it does not grade your page speed, your redirects, your design or your copy. It reads what your pages say about your business in a form software can act on — and whether the systems doing the recommending can identify, trust and describe you from it. Those are different problems, and the second one is the one that decides whether you appear at all.
It is also not a rendering engine. We read the HTML your server sends, which is what a search engine indexes first — so structured data that only exists after your JavaScript runs will be reported as absent. If that is your situation, it is worth knowing: it is the same thing a crawler sees on its first pass.
Questions
About the audit
Is the audit really free?
Yes. The live crawl is free and needs nothing but your website address. The full manual audit is also free — we do it because it is the fastest way to show what we would work on, and because a fair number of businesses do not need us.
How long does the crawl take?
Your homepage score appears in a couple of seconds. The whole-site crawl takes a minute or two for a small site and longer for a large one — you watch it happen, page by page. It reads only what is publicly visible, so there is nothing to install and no access to grant.
Will this slow my website down?
No. We fetch at the polite rate a search engine uses, we honor your robots.txt, and we identify ourselves in your access log as hellojade-siteaudit. A crawl of an anonymous request also stops at sixty pages, which is enough to see a template problem repeat without being a load test.
Do I have to give you my details to see the score?
You see the whole report first — every score, every finding, every page. Details are only needed if you want the full manual audit emailed to you.
How is this different from an SEO audit?
An SEO audit grades your website. This grades whether search engines and AI assistants can identify and describe your business at all — structured data, profile, listings, reviews, and what the assistants actually say. A site can be technically perfect and still be invisible to an assistant.
What if my score is bad?
Most are, on at least two of the five. The useful part is which two. The prioritized list tells you what to fix first, and a good share of it is free work you can do without hiring anyone.
Ready when you are
Book a time to see what we'd do for you.
Twenty minutes, no pitch deck. We'll pull up how you look to Google and to the AI assistants right now, and walk through what we would change first.
Rather look around first? Run the free audit or watch the demo.